Build Your Google Currency For Increased Sales
Your “Google Currency” is the combination of your brand’s visibility and credibility within your target audience, plus your visibility when others are searching online for solutions to their problems.
Let’s explore 5 major ways to raise your “Google Currency” and maximize your online business value.
1. Create a Google Profile. This is a powerful way to shape what people find when they search for your name online. Use your profile to give out details about your business, products, programs and services. This is also a fantastic place to add links to your websites, blogs and third-party online communities.
2. Sign-up for a LinkedIn account and optimize your profile. LinkedIn is a key online business website that is indexed by Google. LinkedIn provides a wonderful platform for connecting with leaders. Your LinkedIn profile will boost your visibility and search engine rankings for your name, company name and keywords pertaining to your organization.
3. Use social networks to share your presentations, flyers, press releases, articles and other written documents. Posting valuable documents on social networks enables you to build credibility and increase search engine rankings for your name, company name and primary offerings.
4. Follow popular blogs in your industry and write comments. This will increase your visibility among the blog’s fans. Your comments provide an opportunity for these folks to become better acquainted with you, your work and your organization. Becoming a person who comments frequently also increases your visibility with the lead blogger, which can lead to opportunities for online recognition.
5. Utilize review sites to write your thoughts regarding services, programs or products. For instance, leaving valuable reviews for books you like is a wonderful way to develop a relationship with the author. Reviewing resources, programs, products that are helpful to your target audience reinforces that you have your finger on the pulse of your industry. Writing reviews about your favorite restaurants, hotels, services helps your target market see you as a person they can get to “know, like and trust.” This can lead to increased business opportunities. It also helps increase search engine rankings for your name and desired keyword phrases.
“Google Currency” is a key sign of online business durability.
To learn exactly how to implement these tactics plus many more to increase your “Google Currency,” invest you your business with the UpwardAction online business blueprint. UpwardAction is an online marketing agency based in New Jersey. Visit our website to learn how we can help you grow your business online.
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