Social Media Marketing Changes Over The Past 5 Years

There are a lot of changes which happened in the way the internet is utilized over the past decades. The application of social media marketing in the virtual setting was still practically non-existent a decade ago. And within the remaining short time from that point until the present, this tool suddenly became the main drive in internet access and communication.

Social media marketing has seen a lot of changes with the amount of resources, as well as the practices that involved it. Here are some very notable changes which some study-based groups such as the Simmons New Media, Pew Research Center, Flowtown, and others have come up with.

In the early years of social media marketing integration of around 2006, the number of social network sites (SNS) could be counted, with a few big ones such as MySpace, Friendster, and Multiply to name a few. These SNS were the center of socialization of casual users and online visitors to get in touch with old and new friends alike.

And for the next few years after that, there was a phenomenal increase in the application of social media marketing strategies in business, academics, entertainment, and even socializing with other online users. Social network websites are numerous as compared to a few, and these websites do not only cater to social practices, but also cater to business related transactions and methods.

It is also noted that the age group which dominates the social media marketing network increased from the teenage group to the middle age, with an average of 37 years old according to one of the studies conducted. While it was expected to have the teenagers engaged in online socialization during the early phase of networking, it was quite unexpected for the “older” ones to get highly involved in these kinds of websites.

In relation to this, the social media marketing culture has seen the decline of teenage interaction in SNS primarily due to the gathered results stating that many have just started getting tired of following all the updates happening in their networks. Most of them have also started just reading updates rather than contribute and interact.

As for online businesses, the turnout of sales and generated leads resulting to conversions currently is still at a low rate of about 12% of the total transactions happening in these websites, despite the steady increase of users subscribing or creating new accounts.

Definitely still very low, the foresight is nevertheless positive because of the steady shift and awareness of e-commerce practices and applications on clients and businesses alike. For the last 5 years, we have seen the establishment of e-commerce being integrated with social networks, giving rise to a lucrative trend in social media marketing. Who knows? Maybe on the next 5 years, we may see it soar to levels beyond our expectations.

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