Social Media Marketing – The Big Four

Print marketing which used to be the normal method of marketing is rapidly becoming undesirable. For example, when was the last time you opened the phone book to retrieve information regarding a business, service or product? Probably a long time ago. Replacing this archaic form of marketing is social media marketing, the practice of marketing over social networking platforms.

Social media marketing is the practice of promoting a business, brand, cause, product or organization over social networking platforms. These social media networks vary in terms of levels of engagement and privacy. Twitter is one of the most popular social media marketing platforms. Anyone can use Twitter and messages, or “tweets,” are limited to 140 characters and generally not very private. Twitter is an effective platform for having a teaser message spread virally and is best optimized with a link to an external website.

Over 400 million people actively use this next big social network. In fact, if it were a country, it would be the fourth most populated place in the world. You guessed it, Facebook is this mega social media marketing network which I am referring to. The majority of Facebook users establish their own personal profile page for the purpose of connecting with friends, sharing photos, videos and life updates. However, Facebook goes far and beyond personal profiles, by allowing businesses, causes, brands, organizations and services to make their own Facebook pages. Individual users can then “like” or “become a fan” of these products, which is then shared with their friends across the social network. This form of social media marketing serves as word of mouth advertising over the internet.

The other two large social media marketing platforms for business purposes are Flickr and Youtube. Flickr is a photo sharing website where users can upload their photos into virtual galleries and if they choose, embed these photo slide shows onto websites. It serves as a great way to share photos with others. YouTube, on the other hand is similar to Flickr, however it is used for video sharing across the internet. Anyone can make a video and upload it to YouTube and it certainly is not expected to be of professional quality.

The big four social media marketing platforms discussed in this article have been adopted by many organizations for effective marketing over the internet. However, many other social networking platforms exist which can be very useful for social media marketing efforts. Stikky Media is an organization that specializes in social media marketing for businesses who choose to outsource their internet marketing. Contact Stikky Media today by visiting their website at www.stikkymedia.com to get more information about what they can do for your business.

Before implementing your own social media marketing campaign for your organization.r business, organization, brand, product or service, contact to visitStikky Media who can sculpt a professional social media marketing campaign for your organization..