Social Media Marketing for Business: Best Techniques
Some companies, especially the smaller ones, are wary of social media and cannot figure out the right way to use it. Some business owners are outright scared of using social media, but once these business owners overcome their fear, it's time to act. Here are the tips for companies beginning their journey in social media.
Categories: Social Media Marketing Tags: Online Reputation Management, Search Engine Marketing, Social Media Analytics, Social Media Marketing, Social Networking Sites
Use Podcasting: Create Your Own Show & Let the World Have It
Podcasting is a means to publish audio and video content to the world via the Internet. Audiences are able to subscribe to their favourite shows and automatically receive the latest episodes in iTunes or a similar client.
Categories: Social Media Marketing Tags: internet, internet marketing, Online Reputation Management, podcasting, Search Engine Marketing, Social Media Marketing, Social Networking Sites
How Are Fortune 100 Companies Embracing Social Media?
A study recently carried out by Burson-Marsteller Communications Group shows that 79% of Fortune 100 companies are embracing social media. The study also gives evidence regarding detailed use of social media by those companies: the channels they are focusing on and their dedication to social media. As most of us know, Top 100 Fortune Companies puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. For traditional marketing, this has always given them a boost. However, can their resources represent an advantage when it comes to their online marketing strategy and their involvement in creating a strong online brand? Some say social media marketing is about using the right strategy and getting it implemented in the right way, and the budget allocated is less important. The study analyses their use of four of the largest social networking channels: Facebook, Twitter, YouTube and Business Blogs.
Categories: Social Media Marketing Tags: Online Marketing Strategy, Online Reputation Management, Search Engine Marketing, Search Engine Marketing Consultant, search engine optimisation consultant, Social Media Marketing
How to Define Your Goals in Google Analytics!
Although it was launched only 5 years ago, most of those involved in managing a website are by now familiar with the general use of Google Analytics as to monitor the performance of your online marketing strategy through your site. All those who have a blog or a website have learned how to use the report categories on the left hand side bar in Google Analytics. That's how you can keep track of the number of visitors, time they spent on your site, landing page, demographics and many other useful data. Nevertheless, not that many appreciate the advantages of the Goals report in Google Analytics. That is mostly because it is not that straightforward in using it. Setting up Goals is a very good way to measure the success rate of your website. Especially for e-commerce businesses, this can be of great help. Here are the steps to setting up Goals and funnels in Google Analytics.