Social Media Techniques To Improve Your E-commerce Businesses
As social media use is increasing at an incredibly fast pace lately, more and more ecommerce businesses are investing time in learning how to add social media marketing to their existing marketing mix. It is not just about search engine optimisation nowadays, but also about social networking! The best way a business can keep their customers and gain others is by always being where they are. And if they are now spending their time on online communities, then that's where the business should also be. However, since creating and maintaining an online reputation is not an easy thing to do, we have put together some basic techniques an e-commerce business should follow.Find Out Where Your Customers Are!
Categories: Social Media Marketing Tags: e-commerce, Online Reputation Management, Search Engine Marketing, Social Media, Social Media Marketing, social network analysis, social networking company
Do You Measure Your Social Media ROI?
Social media is no longer seen as a fad, and most businesses are now including in their online marketing mix social media marketing strategies. Small or large brands have their own Facebook Fan Page, few Twitter accounts, a blog and strong presence on various other social networking sites. But how do you find out if your social media strategy is effective? Return on investment (ROI) is what most would like to look into as to measure their social media success. But it seems to be very difficult to capture the right metrics of your social media campaign and transpose them into ROI. In one of our prior posts, we have analysed the most important metrics one should monitor from social media. We were mentioning there: Visitors and Sources of Traffic, Level of Engagement & Bounce Rate, Membership on Social Network & Activity Ratio, Brand mentions in social media, Conversions, Loyalty and Blog interaction. However, these metrics don't make the process of measuring ROI easier. This topic has been recently highly analysed by social media experts. Some have gone so far as to say it is impossible to measure ROI, others have concluded it is a mistake to try to put Social media and ROI together. Nevertheless, we would like to suggest few steps that would make your ROI measurement easier:
Categories: Social Media Marketing Tags: business, internet, internet marketing, online marketing, Online Reputation Management, Search Engine Marketing, Social Media, Social Media Marketing, social network analysis, social networking, social networking company
Keep Your Facebook Fans Engaged!
The continuous growth of Facebook makes its use a must for all marketers, professionals and companies. Recently more and more businesses have understood the need to create an online presence on relevant social networks and have begun including Facebook Fan Pages in their social media strategy. According to statistics released by Facebook, 10 million people become fans of a page every day. The relevance of a Facebook Fan Page is recognised by Google also. Typing 'Facebook for Business' in Google brings 600 million results. Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement.