Twitter’s Role In Social Media Marketing
Twitter is a social network, instant messaging and micro-blogging service that allows users to post "tweets"-- 140 character updates that can be seen by other "Tweeters" who are following them. Users are prompted with the question, "What's happening?" but tweets have evolved from descriptions of day-to-day life into conversations around popular topics, real-time news updates, shared links to interesting web content, photos, music and videos. For businesses, this ongoing dialogue makes Twitter a valuable social media marketing tool.
Categories: Social Media Marketing Tags: business, internet, internet marketing, marketing, seo victoria, smm victoria, Social Media, Social Media Marketing, social media marketing victoria, social networking, social networks, Twitter, web, web marketing
Bridging The Virtual Gap With Location-Based Social Media Marketing
Social media users have gone mobile. Users want to stay connected while they're out and about in the physical world, and location-based social media allows them to do just that. These types of applications, such as Foursquare and Gowalla, are a type of social media game: users "check in" at various locations, and depending on the application, receive badges, pins, prizes and other incentives. For example, the SPCA in Victoria, BC participates in social media marketing Victoria by offering free pet food and insurance when Foursquare users check in during adoption. Users of Foursquare and Gowalla can also see who else is in the area, read real-time comments, recommend places to visit and physically meet up with each other.
Categories: Social Media Marketing Tags: British Columbia, foursquare, gowalla, internet, internet marketing, location-based social media, marketing, mobile internet, Social Media, Social Media Marketing, social media marketing victoria, social networks, Victoria, web marketing
Social Media Marketing – The Big Four
Print marketing which used to be the normal method of marketing is rapidly becoming undesirable. For example, when was the last time you opened the phone book to retrieve information regarding a business, service or product? Probably a long time ago. Replacing this archaic form of marketing is social media marketing, the practice of marketing over social networking platforms.