Errors In Copywriting Which Cost More Money.
Hi, I’d like to introduce typical errors in copywriting to you. So the first one is the lack of knowledge in the field of SEO-copywriting. Generally, texts should be written by corresponding specialists, providing services of copywriting, but sometimes site owners take up such a complicated case by themselves. So there’s no wonder that in this case such “self made” amateur articles fail to attract buyers. There are several objective reasons.
First, of all SEO-copywriting is a separate field of knowledge, where there are specific rules, which can be unknown for inexperienced guys. Secondly, only an expert in the field of SEO is able to write a good semantic core of the site and determine what keywords to use in selling text for the site. Thirdly, when writing articles for the website a copywriter always focus on certain details determined by the client. In most cases serious clients clearly prescribe the basic idea of the text, define the target audience of the site and specify the emotional thrust of advertising articles and more. This allows interested buyers to become regular visitors of a particular site.
And those guys who are trying to make their own texts for the site, do not take all of this mentioned into consideration to my great regret.
Another error is a desire to cover everything in one text. As you might have guessed it’s a very foolish desire. When looking for promotional articles for the site we believe that we have a super company and super team. When writing a list of customers and suppliers we say that we are selling vacuum cleaners at the super prices. In the same ad text we indicate that we have opened a virtual knitting school and knitting store and we are still engaged in sports and corporate philanthropy. But the matter is that an advertising article should be short, about 1000 characters, because as we know people aren’t likely to read long texts on websites.
First of all it should be noted that people read very little in general. For example, 60% of citizens in Germany read nothing at all. However, if people come to the World Wide Web for some, information, not for games or videos but for interesting articles then most probably they will not only read it but also link it to their friends. Secondly, to fully describe the company, it would be better to order the texts on selected topics. Then a copywriter should write about the company without prejudices as for its image and correspondently customers can easily find all the information they need in special sections of the site. I hope my tips will be helpful for you in your commercial activity. I wish you luck in this field.
These days economic recession has led to loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a really unique opportunity to earn one’s living. If you have no business idea or you are looking for something to start from, try article distribution.
If you are good at article writing, it can change into your regular job. Fortunately the web technologies offer many opportunities to earn. Make use of Google and other search engines to look for “submit articles“. You will find many sites accepting and even paying for article submission.
Check out various social networks and forums and look through topics which are relevant to this. It is also useful to subscribe to the RSS on this blog because it will allow to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.
Every day we write something – letters, inquiries, statements, reports, and sometimes articles, dissertations, books or even advertising texts. In these documents we try to inform someone about something. Also we are surprised, when it does not occur, i.e. when our documents convince nobody, when our advertising “does not sell”, when our articles are not understood. And they are often even not read!
Why? – After all, these articles often have… Continue reading
At the time when the Internet was at the sources, it was enough to use one key word. But for last years the quantity of words in search phrases has increased. Key phrases has become longer (now two-three-four words are used usually) and this process is not going to stop.
What does it mean from the point of view of copy writing? It is not difficult to write a text… Continue reading
Optimizing your web site to searching engines you should pay much attention to the content that you palce on your web site. Every new article is a set of key words which will help to find your web site in searching engines. Unique content is appreciated not only bu searching engines, but by users too. Unique content has a lot of other advantages too.
But sometimes it can be difficult… Continue reading