Fatal Twitter Marketing Missteps That Must Be Avoided
Many online marketers get on Twitter with the intention of making big profits by using it to create marketing lists, contact existing customers and use it as a new place to market products. It’s a great strategy that may possibly yield incredible profits. But unfortunately, if you don’t know what you are doing, you can not only waste time but also negatively impact your reputation. Luckily, we can help you avoid the most common pitfalls.
A primary mistake made by over-anxious marketers is to start right in with their marketing on Twitter. As funny as it may sound, if you want to see some real results, beginning with a marketing strategy right away is a bad idea. However, by developing confidence and reinforcing your connections in the beginning, you will create a loyal stream of followers. In other words, you have to literally take permission from your market first before you do any promotion. How should you get such consent? The key is to engage yourself in the Twitter community. The creation of strong relationships in which people come to trust you as part of the community results in an ability to use Twitter as a tool to drive additional traffic to your site, build your list, and achieve essential targeted sales. Every time you appear on Twitter at the beginning, become socially accessible and easy to talk to. Apart from this, don’t be too serious with your tweets and make it look like a boring presentation. Of course marketing is a serious business, but it will benefit from a little humor inserted here and there. Show your personality, be yourself. If you can manage to do this, you will be helping people in a fun way and they will trust you better. Be engaging and easy to deal with, that’s the secret to winning their hearts.
Sending spam in the form of tweets to the Twitter community at large is undoubtedly the greatest misstep individuals make while using the platform, as Twitter users will overlook such tweets. Conveying information in a brief, uncomplicated manner, tweets should be similar to a dinner conversation carried on at your evening meal. People who login to Twitter want to have some fun, have a good time by socializing. When they notice that they are being faced with spam, a sales pitch from someone they don’t even know, they instantly feel negative about it. The solution? Present yourself as a guest looking to enjoy their dinner time chat with them rather than blatantly sell to them. In every way possible, these tweets must be useful. Of course that doesn’t mean you aren’t able to promote through your tweets. You just need to provide your followers with a significant value before you send them marketing tweets. If you alternate between valuable ideas and some suggested products that you endorse, this will be received much better by the intended audience. With suggestions and endorsements instead of hard core advertising, you can effectively market with Twitter. This is, after all, a social network. With that in mind, be sociable. Be a person -not a corporation. A face, not a business. If you are able to be totally real and helpful in your approach, people will be willing to buy.
The Twitter community is definitely growing every day, and is a very intelligent group when we’re talking about recognizing any type of spam. What this means for you is that if you have any plan about spamming some profits with Twitter, the community will quickly grab you up and show you out the door! You’ll find that your tweets can be a powerful way to send your message. If you’re not aware when you’re doing it wrong, you’ll end up sending out an incorrect message. People login to Twitter to socialize and have a conversation with like minded people, they want to have fun – not get bombarded by sales messages over and over again. So when you are Tweeting, you need to think about why these people are on here and try to send Tweets that aren’t mindless. Besides that, you’ll need to take the time to build a level of trust with your followers. You’ll want them to see you as an expert in your field before you start trying to promote or sell them something. The truth is, Twitter doesn’t really go well with business promotion, but the recommendations are the key. You will need to send both Tweets with information in them as well as Tweets that promote your business. It is through both of these actions that you will show respect to the community you are in and also profit from the sincere recommendations you make.
Another mistake that marketers make is having a corporate like image on their Twitter account. When your prospects see a corporate logo, they feel that you are nothing but your business, and won’t even take a look at what you have to offer. People will respond and react to another human, not a lifeless company logo. To represent your business to the fullest extent, you must put some personality into your Twitter campaign. This takes a little effort but it is worth in the end, there is nothing like knowing that the person on the other end is real. But many people confuse this for being a snob. If you make the mistake of appearing too aloof on Twitter your reputation is toast. Twitter, just like any other site is about social networking, and it is a great platform to launch a new ad campaign and stay in touch with your clientele. Interact with other Twitterers here, connect with them and talk without having a promotional tone. Show real compassion and real concern whenever they have a problem or issue and try to help to resolve those issues when possible. As crazy as it may sound, the best way to market on Twitter is to make it look like the other way round.
The Twitter pitfalls mentioned above are quite easy to avoid. I just started a Sales Page Theme, PPC Coach twitter accounts and I’ve been able to drive a lot of traffic to my site from it.
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